Daron predicted at least eight years ago that film and photography disciplines would merge and has been focusing his skills and services around this idea for since then. The power of delivering a congruous campaign that has continuity and clarity across multiple platforms. Daron is now often being hired to shoot TVC's and stills campaigns simultaneously.
Over the years Daron has trained many people in the industry, from photographers to directors. Some of these include Vanessa Brewer (Van Vreden), Sarah de Pina (Grant) & Jahmil XT Qubeka.
Daron has also spent the last few years focusing on new media, modern day social media communities, advertising & content ecosystems. We are well versed in this rapid changing landscape and knows what a significant role meaningful visual content and narrative has to play in it.
Daron Chatz is a creative person who is compelled with the art of visual expression in all forms.
He enjoys both Photography and Film equally.
He began his career in the late 80’s in the film industry, he then went on to assist Nick Boutlon in the professional photography industry where there was a wealth of learning from an exceptional teacher. A few years later Daron went on to start his own photography career.
He did well to establish himself as a top fashion, décor and advertising photographer in South Africa and also enjoyed many projects abroad. The exciting progression from there was into motion picture lighting and then into filming, and soon daron was a well-respected DOP. He was then approached and offered his first commercial boards and so began his journey as a director director.
Daron then began to dabble in commercials, TV and film, which saw the birth of his JHB based production and post production companies which serviced industry leaders across television and film. At the same time, he was growing as a photographer.
His passion for story telling and his sensitive attention to detail is very apparent in all of his work.
Clients love working with daron due to his ability to full fill their vision and always go beyond the call of duty in the name of perfection. He cares very deeply for each and every project that he is involved in and has a great collaborative spirit.
Aside from servicing ad agencies, magazines, tourism bodies, hotels, film distributers, corporates and TV channels he has a massive interest in giving back and contributing to the greater good. In his own words “I am blessed with an abundance of talents and skills, and absolutely see this as an opportunity to touch peoples hearts and make a difference”.
Daron loves all of the disciplines that he is involved in and has no preference for one over the other, as to him it is all playing with the same principles. It is said that using daron is like employing a secret weapon, give him a go and find out why.